For more than 40 years it has been their mission to provide customers with the best tool for cooking. Starting out in 1973 with only 18 employees, their success has been built on an unwavering commitment to a shared goal of continually creating value for customers. Yet this company has never just been content with being a mechanical engineer. They see themselves as an innovative solutions provider. Above all else, their utmost priority is to satisfy customers. This vision has transformed RATIONAL into a global market and technology leader. As such, 120 million dishes are prepared daily around the world in RATIONAL units. With over 900,000 RATIONAL units on the market, their cooking systems have become a standard in professional kitchens all over the world. According to their 2018 Kantar TNS study, 98 % of customers in the relevant German, British and US-American markets confirm that RATIONAL is on the right track: they would recommend them.